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Online Marketing Glossary
blog - Is short for weB LOG - A blog is a journal or diary that is published on the web. The process of updating a blog is known as a "blogging" and someone who has a blog is a "blogger."click-through rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage.
cost-per-action (CPA) - online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
cost-per-click (CPC) - the cost or cost-equivalent paid per click-through.
CPM - cost per thousand impressions.
hit - request of a file from a Web server.
mashup - is a website or application that combines content from more than one source into an integrated experience.
pay per click (PPC) - online advertising payment model in which payment is based solely on qualifying click-throughs.
pay per lead (PPL) - online advertising payment model in which payment is based solely based on qualifying leads.
pay per sale (PPS) - online advertising payment model in which payment is based solely based on qualifying sales.
reciprocal link - An agreed link exchange between two sites.
search engine marketing (SEM) - The marketing of a web site via search engines; this could involve improving the sites’ ranking on organic results or paid listings or a combination of both.
search engine optimization (SEO) - This is the art of modifying a web site so that it does well in the organic/free listings of search engines.
SEM - This acronym stands for search engine marketing and may also be used to refer to a company or person that does search engine marketing, such as “he is an SEM”.
SEO - This acronym stands for search engine optimization and often also used to refer to companies or people that do search engine optimization “he is an SEO”.
social media optimization (SMO) - the concept is all about optimizing a site in order to incorporate community sites aka user generated content. you can do this by adding RSS fees, Flickr, YouTube and forums to name a few.
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